In today’s world, it seems everywhere you turn businessesand individuals are increasing their efforts to go green and have a morepositive impact on the environment.  Fromhome appliances deemed energy-efficient with the “Energy-Star” logo tobusinesses starting up their own recycling programs, it is easy to see why somepeople might see the concept of “going green” as more of a trend than alifestyle.

And with this, when it comes to paperless billing andpayment, some people believe just that.  Thatpaperless billing and payment is merely a trend, another way for people to tryto follow the crowd in their efforts toward a greener world.

But  whether or notyou think going green is a trend, whether or not you are committed to making agreener lifestyle for yourself and your business, one thing should be agreedupon across the board –Paperless billing is more than a trend.

Our reasons for believing this are countless, just as ourreasons are countless as to why you and your business should make the switch(check out some of those reasons here.)

But one of the biggest reasons is because services likeSmartPay are web-based.  And the webcontinues to grow day by day.

The web has proven itself to be more than a trend.  According to an interview from Eric Schmidt,CEO of Google, the internet will continue to grow exponentially, especially dueto a “fundamental shift toward user-generated information that people willlisten to more than traditional sources.” Schmidt also commented on how realtime information is going to be key, as more and more consumers are growing toprefer and demand information and power at their fingertips.  And this is precisely what SmartPay gives you–literally.

Instead of waiting to receive a bill in the mail, writing acheck for that bill, sending it back through the mail and waiting for it toclear, customers check their e-mail and pay their bill or invoice with theclick of a mouse.  You can see why it ismore than a trend; it fits the growing demand for web-based applications onbehalf of consumers.  Since this demandwill only continue to grow as the internet also grows, day by day, month bymonth, and year by year, it is clear that web-based applications such asSmartPay are not phasing out anytime soon.

So if you believe “going green” is a trend, that isalright.  Everyone is entitled to theirown opinion, and I don’t think there’s ever been a time in history where everyonewas in agreement on a big social issue. 

When it comes down to it, paperless billing such as SmartPayis more than a trend.  But your hugebellbottom jeans and platform shoes from the ‘70s, or the mesh shirt you stillhave boxed up somewhere from the ‘80s? Now that’s a different story.