We're not really saying you need to have a green stapler. We're talking about environmentally sustainable business. It's a way to save money, and it's also a selling point for your business. A growing number of consumers will make extra efforts to trade with green companies. Is yours one of those green companies? See how many of these statements are true for your office:

• We keep our machinery in top condition and replace obsolete machinery, to save energy.
• We use our machinery with conservation in mind, turning them off when theyr'e not needed.
• We use non-electric options (such as hand-operated rather than electric staplers) when they'll work just as well.
• We avoid waste by making efforts to gauge needs accurately before ordering materials.
• We buy products without unnecessary packaging.
  
• We make an effort to re-use materials whenever possible.
• When items can't be re-used in our office, we make the effort to recycle them.
• We buy recycled office supplies whenever possible.
• We avoid disposable goods in the break room or office kitchen.
• We use electronic invoicing and online billing solutions to reduce paper use and waste.
• We use online communications and record-keeping such as CRM solutions to reduce paper use and waste.
  
• We have online meetings when possible instead of transporting people to meeting places.
  
• Our office vehicles are energy-efficient.
• We group errands and travel together when possible in order to cut down on the miles we drive.
• We encourage a conservation-oriented attitude within our office.

If you can say "yes, that's true" to a number of these statements, let your customers know. While market estimates suggest that about a third of consumers are willing to make extra efforts (including paying somewhat higher prices) to go green, nearly 97% of consumers report that they will choose a green company or product over a less environmentally responsible choice if there is no extra cost to them. So if you can honestly describe your office as "green," then you should let your customers know.

Show your SmartPay sign, list your green efforts in your company newsletter, or include details in your advertising and signage. Make a statement of environmental responsibility at your website. When you're making the effort, you ought to be taking the credit.