SmartPay will be attending the Electronic Transactions Association Annual Meeting and Expo on April 22 and 23, at the Mandelay Bay Resort in Las Vegas. We'll be there with our partner InterceptEFT for this year's big networking and training sessions.

The Electronic Transactions Association is the professional network of the electronic billing industry.  This year, educational sessions will cover issues like the future of checks, the implications of the current economic crisis, and the challenges of international payments.

It's an exciting time to be in this industry. Consumers are less likely to use cash (41% of American shoppers report this) and more comfortable with electronic transactions. This means that many businesses are having to go to electronic billing whether they feel ready or not. Some business owners are intimidated by the technology or  concerned about the cost of installing software and training staff to use new programs.

At the same time, extensions of HIPAA regulations make security a bigger issue than ever. Any computer which stores sensitive information may have to be locked and require special security measures that can be time-consuming and costly to enforce. Ironically, while there are still some who worry about the security of online transactions,  using secure online invoicing like SmartPay is the easiest and least expensive way to achieve HIPAA compliance. With SmartPay, all consumer payments take place online, at a secure portal, and no sensitive data resides in your office computers. 

Onsharp's SmartPay offers businesses of all sizes a secure, cost-effective way to initiate electronic transactions without an investment in software, new security measures, or specialized technical skills. ETA's commitment to consumer and business education  makes them a great fit for us. We look forward to seeing and being seen at the ETA Expo.