Branding is important to any business. It personifies and identifies your business to potential and existing customers. There are many reasons your business should brand well. A good brand delivers messages clearly, confirms your credibility and trustworthiness, connects with your customers and potential customers, motivates a buyer, and encourages user loyal to your product or service.
Your company probably uses branding on business cards, brochures, websites, Facebook, Twitter , and many other places to help solidify your brand name and familiarize it with the public. Why not use your electronic bill presentment and payment system to promote your brand? With SmartPay, businesses can personalize their customer portal, electronic invoices, payment receipts, and customer emails.
Customer Portal – The customer portal is what your customers are going to see when they log-in to pay and view statements and invoices. The SmartPay portal can be customized to display your company’s color scheme and logo. Branding the SmartPay portal increases the credibility and the trustworthiness. The branded portal reassures your customers they have found the right site to make their payments.
Invoices – Invoices can also be branded. In fact, your business can even upload your existing design or create a custom invoice design in a PDF format to the SmartPay system. If you don’t want to create one or have an existing one, SmartPay can generate one for you with your logo and colors.
Payment Receipts – SmartPay creates a receipt that customers can print after they make a payment online. Just like the customer portal and invoices, it can be customized with your business’s visual brand standards. Branding the receipt protects the business and its customers in the case of a dispute as the logo and branding will verify the authenticity.
Emails to Customers – With the SmartPay system, you can create emails to send to customers. These can include the “forgot my password” email and reminders to pay a late balance. The emails can be branded, just like the other documents, but they can also help solidify or build your company’s brand voice. You want to be sure that your messaging standards are consistent, not just your visual brand standards.
From a marketer’s point of view, taking advantage of the branding capabilities of SmartPay is another great branding opportunity. It is a great way to continue to reinforce your visual and messaging standards with existing customers. Branding the portal and receipts is also a good measure in security. To see what SmartPay can look like with your company’s branding, request a free live demo.